Haunted Gingerbread House Kit


As it is mere days post Halloween, I thought I'd share a passion project that was originally an item for this year's Williams-Sonoma 2014 Halloween confectionery line. This Haunted House kit was completely illustrated by hand, then turned into a working vector file, complete with architectural scribbles hidden in corners of cobblestones and cracks to illustrate an 'architectural' hand to the design. Unfortunately, the project ended up getting killed due to vendor changes, but I continued to work on the design on off time so that I could present it here! Hope you all enjoy this spooky treat. 

Please see the full process here


Launch of Blinking Beauté Site


Over the last two months, I have been working with Megan Naik, a makeup artist and designer launch her very first company, Blinking Beauté. After having very few lash options to choose from in order to service Megan Naik's clients over the past sixteen years, she made the choice to design and develop her own. The result is a line that provides voluminous, lush, reusable, easy to apply and remove lashes.  Blinking Beaute lashes are made with the finest quality materials, bringing luxurious, rich looking lashes to every woman who wears them. This job included large order packaging design while working with an overseas vendor, a complete business identity system, e-commerce design, copywriting, photography and editing.

Please check out the live site here.


Launch of Danielle Poff's New Site


Throughout the last month, I've been working on a major rebrand for lovely and talented, Danielle Poff. Recently awarded one of the top 5 A-List Wedding Photographers by Destination Weddings & Honeymoons magazine, as well as a numerous other nominations and press releases throughout the online wedding blog industry.The freelance project included a redesign and launch of her now active site and blog, a full identity system, and a series of seven information guides for engagement shoots, wedding day timelines, lifestyle photography sessions, and interview guides with preferred vendors within the industry.

To work with such a driven and successful young photographer who has a booming business at the age of 25 has been a very inspirational and educational experience for me. She was a very humble and dedicated client to work with and I am so excited to show off the work we've done together this spring.